Trends · data through September 2026

Eye Cares in Michigan

Iceflower tracks 355 stores from 298 eye care chains in Michigan. Specialty Eye Institute grew fastest over the last year, ahead of MyEyeDr. and Smoke Vision Care.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
298
Tracked stores
355
Consumer panel
130M+

Growth ranking

Fastest-growing tracked eye care chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Specialty Eye Institute and MyEyeDr. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Specialty Eye Institute ▲1 +8.4%
2 M MyEyeDr. logo MyEyeDr. - +1.6%
3 S Smoke Vision Care ▲1 -1.2%
4 F Fraser Optical - -4.2%
5 H Henry Ford OptimEyes ▼1 -4.7%
6 C Children's Eye Care - -10.0%
7 T Traverse Vision ▼1 -21.2%
8 N Normandy Optical - -22.6%
9 R Riemer Eye Center - -24.8%
  • OptimEyes
  • MyEyeDr.
  • Specialty Eye Institute
  • Henry Ford OptimEyes
  • Shoreline Vision
  • Great Lakes Eye Care
  • Grand Rapids Ophthalmology
  • Other tracked chains

Store footprint

Store map

355 tracked store locations in Michigan. The 7 largest tracked chains are highlighted.

  • OptimEyes (1)
  • MyEyeDr. (14)
  • Specialty Eye Institute (3)
  • Henry Ford OptimEyes (4)
  • Shoreline Vision (1)
  • Great Lakes Eye Care (1)
  • Grand Rapids Ophthalmology (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 M MyEyeDr. logo MyEyeDr. 14
  • 2 N Normandy Optical 7
  • 3 F Fraser Optical 6
  • 4 H Henry Ford OptimEyes 4
  • 5 C Children's Eye Care 4
  • 6 S Specialty Eye Institute 3
  • 7 F Family Eyecare Associates 3
  • 8 S Smoke Vision Care 3
  • 9 M Meijer Optical logo Meijer Optical 3
  • 10 T Traverse Vision 3
  • 11 R Riemer Eye Center 3
  • 12 M Main Street Optometry 2
  • 13 G Gillin Eye Care 2
  • 14 A Advanced Eyecare & Contact Lens Center 2
  • 15 A Advanced Eyecare 2
  • 16 E Eyes On Main 2
  • 17 R Riverside Eye Center 2
  • 18 A Associates in Eye Care 2
  • 19 S Southwest Vision Center 2
  • 20 E Eye Surgeons Associates 2
  • 21 H Hass Vision Center 2
  • 22 A Advanced Family Eye Care 2
  • 23 M Michigan Vision Institute 1
  • 24 S Somerset Ophthalmology 1
  • 25 C Crew & Boss Eye Associates 1
  • 26 V Vision Source Howell 1
  • 27 C Cutlerville Eyecare 1
  • 28 C Complete Eye Care 1
  • 29 W West Ottawa Eyecare 1
  • 30 V Vision Associates 1
  • 31 A Auburn Hills Eye Care 1
  • 32 P Phillips Eye Care 1
  • 33 B Baldwin Eye Care 1
  • 34 F Focus 313 Eyecare 1
  • 35 R River Country Eye Care 1
  • 36 T The Vision Center 1
  • 37 V Visualeyes 1
  • 38 S Southland Eye Clinic 1
  • 39 G Greenberg Laser Eye Center 1
  • 40 M Mid-Michigan Eye Care 1
  • 41 A Advanced Eye Care of Michigan 1
  • 42 E East Lansing Family Eyecare 1
  • 43 M Meridian Eyecare P.C. 1
  • 44 S Stites Eye Care 1
  • 45 M Manchester Eye Care Center 1
  • 46 W Waters Family Eyecare 1
  • 47 O Oculoplastic Associates of West Michigan 1
  • 48 C Cascade Ophthalmology 1
  • 49 H Holicki Eye Centers 1
  • 50 S Skiba Vision Center 1

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