Trends · data through September 2026

Eye Cares in Detroit-Warren-Dearborn, MI

Iceflower tracks 147 stores from 118 eye care chains in Detroit-Warren-Dearborn, MI. Fraser Optical grew fastest over the last year, ahead of MyEyeDr. and Henry Ford OptimEyes.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
118
Tracked stores
147
Consumer panel
130M+

Growth ranking

Fastest-growing tracked eye care chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Fraser Optical and MyEyeDr. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Fraser Optical - +9.5%
2 M MyEyeDr. logo MyEyeDr. - +8.6%
3 H Henry Ford OptimEyes - +0.4%
4 C Children's Eye Care - -5.2%
5 N Normandy Optical - -18.4%
6 O Ophthalmic Specialists of Michigan logo Ophthalmic Specialists of Michigan - -34.6%
  • OptimEyes
  • Henry Ford OptimEyes
  • MyEyeDr.
  • Normandy Optical
  • Fraser Optical
  • House of Optical
  • Henry Ford OptimEyes Super Vision Center - Troy
  • Other tracked chains

Store footprint

Store map

147 tracked store locations in Detroit-Warren-Dearborn, MI. The 7 largest tracked chains are highlighted.

  • OptimEyes (1)
  • Henry Ford OptimEyes (4)
  • MyEyeDr. (8)
  • Normandy Optical (7)
  • Fraser Optical (5)
  • House of Optical (1)
  • Henry Ford OptimEyes Super Vision Center - Troy (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 M MyEyeDr. logo MyEyeDr. 8
  • 2 N Normandy Optical 7
  • 3 F Fraser Optical 5
  • 4 H Henry Ford OptimEyes 4
  • 5 C Children's Eye Care 4
  • 6 O Ophthalmic Specialists of Michigan logo Ophthalmic Specialists of Michigan 3
  • 7 F Family Eyecare Associates 3
  • 8 R Riverside Eye Center 2
  • 9 F Fraser Eye Care Center 2
  • 10 E El Valle Optical 1
  • 11 H Heinsight Eyecare 1
  • 12 N Novi Ophthalmology 1
  • 13 P Primary Eyecare Associates 1
  • 14 E Eyesee Eyecare 1
  • 15 P Pointe Vision Care 1
  • 16 C Crane Optical 1
  • 17 M Michigan Eye Consultants 1
  • 18 C Clavenna Vision Institute 1
  • 19 D Dolan Optical Co 1
  • 20 E Eye Care Associates of Utica 1
  • 21 G Goldstein And Oleinick Eyecare 1
  • 22 V Vision Plus 1
  • 23 B Black & White Look Optical 1
  • 24 N Northville Vision Clinic 1
  • 25 O Oakland Optometry 1
  • 26 M Michigan Retina Center 1
  • 27 A Acuity Eye Care 1
  • 28 D Distinctive Eyewear 1
  • 29 A Accent Eyecare 1
  • 30 B Bayne Optical 1
  • 31 M Metropolitan Eye Center 1
  • 32 U University Eye Care 1
  • 33 L Lapeer County Vision Center 1
  • 34 E Evolve Eyecare 1
  • 35 T Total Vision Center 1
  • 36 D Dubin Optometric Clinic 1
  • 37 P Pretty Eyes 1
  • 38 P Preferred Eyecare 1
  • 39 K Kozlow Eye Center logo Kozlow Eye Center 1
  • 40 H Hatem Ghaleb, MD 1
  • 41 S Sandra Hou 1
  • 42 S Shanbom Eye Specialist 1
  • 43 M Metropolitan Vision Associates 1
  • 44 A Advanced Eyecare 1
  • 45 M Meijer Optical logo Meijer Optical 1
  • 46 L Lake Lazer Eye Center logo Lake Lazer Eye Center 1
  • 47 O Ophthalmologists, PC 1
  • 48 E Eye Surgeons Associates 1
  • 49 C Commerce Optometry 1
  • 50 A Amirikia Eye Center 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.