Trends · data through September 2026

Alternative Medicine in Michigan

Iceflower tracks 863 stores from 828 alternative medicine chains in Michigan. Back to Health Chiropractic grew fastest over the last year, ahead of Simple Truth Chiropractic and Total Health Systems.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
828
Tracked stores
863
Consumer panel
130M+

Growth ranking

Fastest-growing tracked alternative medicine chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Back to Health Chiropractic and Simple Truth Chiropractic sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Back to Health Chiropractic - +4.5%
2 S Simple Truth Chiropractic - +0.7%
3 T Total Health Systems ▲1 -3.2%
4 N Novo Chiropractic Sports & Wellness Center ▲1 -22.9%
5 T The Joint Chiropractic logo The Joint Chiropractic ▲1 -29.2%
6 D Duncan Chiropractic Group ▼3 -62.4%
  • Center For Holistic Medicine
  • Back to Health Chiropractic
  • Diverse Health Services
  • Functional Health Inc
  • The Joint Chiropractic
  • Rivertown Family Chiropractic
  • Dr. Lu's Nourishing Life
  • Other tracked chains

Store footprint

Store map

863 tracked store locations in Michigan. The 7 largest tracked chains are highlighted.

  • Center For Holistic Medicine (1)
  • Back to Health Chiropractic (3)
  • Diverse Health Services (1)
  • Functional Health Inc (1)
  • The Joint Chiropractic (9)
  • Rivertown Family Chiropractic (2)
  • Dr. Lu's Nourishing Life (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T The Joint Chiropractic logo The Joint Chiropractic 9
  • 2 T Total Health Systems 5
  • 3 S Simple Truth Chiropractic 3
  • 4 B Back to Health Chiropractic 3
  • 5 D Duncan Chiropractic Group 3
  • 6 N Novo Chiropractic Sports & Wellness Center 3
  • 7 O Optimum Health Chiropractic 2
  • 8 K Kooistra Chiropractic Clinic 2
  • 9 W West Michigan Chiropractic 2
  • 10 S Serenity Wellness Chiropractic Center 2
  • 11 R Rodnick Chiropractic Clinic 2
  • 12 C Chiropractic Unlimited 2
  • 13 H HealthSource Chiropractic logo HealthSource Chiropractic 2
  • 14 R Rivertown Family Chiropractic 2
  • 15 B Balanced Health Chiropractic Center 2
  • 16 T True Health 2
  • 17 L Legacy Family Chiropractic 2
  • 18 P Precision Chiropractic 1
  • 19 F Foundation Chiropractic 1
  • 20 B Brzezinski Chiropractic 1
  • 21 S Smarch Chiropractic and Health Center 1
  • 22 A Alternative Health Care Center 1
  • 23 O Optimum Chiropractic Wellness & Massage 1
  • 24 R Rassel-Daigneault Holistic Health Center 1
  • 25 G Gateway Chiropractic 1
  • 26 M McCartney Family Chiropractic & Wellness 1
  • 27 C Chiro Effect Chiropractic 1
  • 28 B Byron Center Chiropractic 1
  • 29 W Wilcox Family Chiropractic 1
  • 30 O Ouillette Chiropractic 1
  • 31 B Bailey Family Chiropractic 1
  • 32 B Beacom Family Chiropractic 1
  • 33 E Everyday Alignment 1
  • 34 M Manna Plus 1
  • 35 T The Holistic Collaborative 1
  • 36 S Schonhard Chiropractic 1
  • 37 C Commerce Chiropractic Clinic 1
  • 38 N Northstar Chiropractic 1
  • 39 F Fogg Chiropractic 1
  • 40 N NorthShore Chiropractic Center 1
  • 41 G Grass Lake Chiropractic Center 1
  • 42 B Bear Chiropractic 1
  • 43 W Warnars Chiropractic Center 1
  • 44 C Cousineau Chiropractic Life 1
  • 45 L Lifestyle Chiropractic, Dr. Daryl Lajiness 1
  • 46 R Rooted Chiropractic 1
  • 47 C Coston Chiropractic Center 1
  • 48 N North Main Chiropractic Wellness Center 1
  • 49 G Gilling Chiropractic 1
  • 50 L Leverenz Family Chiropractic 1

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