Growth
Wildflower against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wildflower's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panera Bread
|
+0.2% |
| 2 |
E
Einstein Bros. Bagels
|
+2.9% |
| 3 |
B
Bruegger's Bagels
|
-18.6% |
| 4 |
K
Kneaders Bakery & Cafe
|
-8.6% |
| 5 |
T
Tatte Bakery & Cafe
|
+4.9% |
| 6 |
C
Café Zupas
|
-9.4% |
| 7 |
L
La Madeleine French Café
|
-13.3% |
| 8 |
C
Corner Bakery
|
-16.8% |
| 9 | V Virgin River Hotel and Casino | +10.8% |
| 10 |
N
Northstar Cafe
|
- |
| 16 | W Wildflower | -9.3% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Wildflower locations across 11 US states.
Customer overlap
Who shops at Wildflower
Tracked chains Wildflower customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fry's Marketplace
24
Fry's Marketplace
24
C
Changing Hands Bookstore
21
More trends