Growth
Urban Plates against its category
The biggest tracked US salads & healthy bowls by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Urban Plates's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
BIBIBOP Asian Grill
|
+6.3% |
| 2 |
C
Clean Eatz
|
+0.2% |
| 3 |
S
Sweetgreen
|
-7.2% |
| 4 |
C
Cafe Zupas
|
+7.2% |
| 5 |
S
Salad and Go
|
-34.2% |
| 6 |
F
Flower Child
|
- |
| 7 |
C
CoreLife Eatery
|
-8.0% |
| 8 |
F
Flame Broiler
|
+6.2% |
| 9 |
C
Chopt Creative Salad Co.
|
+2.3% |
| 10 |
S
Salata
|
-5.1% |
| 15 |
U
Urban Plates
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Urban Plates locations across 1 US state.
Tracked stores by state
- California 20
Customer overlap
Who shops at Urban Plates
Tracked chains Urban Plates customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cardiff Seaside Market
54
Cardiff Seaside Market
54
L
Lazy Acres Market
46
Lazy Acres Market
46
F
Frazier Farms
39
Frazier Farms
39
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