Growth
The Gravity Vault against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Gravity Vault's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
YMCA
|
-7.2% |
| 2 |
C
Crunch Fitness
|
- |
| 3 |
P
Planet Fitness
|
-31.8% |
| 4 |
E
Equinox
|
-2.9% |
| 5 |
L
Life Time
|
- |
| 6 |
E
EōS Fitness
|
- |
| 7 |
G
Gold's Gym
|
-19.6% |
| 8 |
A
Anytime Fitness
|
+0.3% |
| 9 |
U
UFC GYM
|
-4.2% |
| 10 |
O
Onelife Fitness
|
-53.5% |
| 140 |
T
The Gravity Vault
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Gravity Vault locations across 4 US states.
Tracked stores by state
- New Jersey 8
- New York 2
- California 1
- Pennsylvania 1
Customer overlap
Who shops at The Gravity Vault
Tracked chains The Gravity Vault customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Good Earth Natural Foods
100
A
Adams Fairacre Farms
37
S
Sol Food
22
More trends