Growth
SoBol against its category
The biggest tracked US smoothies, juice & acai chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SoBol's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
|
+2.1% |
| 2 |
S
|
-2.1% |
| 3 |
J
|
-2.9% |
| 4 |
P
|
-2.8% |
| 5 |
N
|
-15.3% |
| 6 |
E
|
+3.9% |
| 7 |
P
|
-16.3% |
| 8 |
R
|
-6.5% |
| 9 |
J
|
+8.0% |
| 10 |
E
|
+12.9% |
| 61 |
S
|
-25.3% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked SoBol locations across 8 US states.
Tracked stores by state
- New York 18
- Florida 4
- Connecticut 3
- Massachusetts 1
- North Carolina 1
- New Jersey 1
- Pennsylvania 1
- Virginia 1
Customer overlap
Who shops at SoBol
Tracked chains SoBol customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends