Growth
Proper Food against its category
The biggest tracked US salads & healthy bowls by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Proper Food's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
BIBIBOP Asian Grill
|
+6.3% |
| 2 |
C
Clean Eatz
|
+0.2% |
| 3 |
S
Sweetgreen
|
-7.2% |
| 4 |
C
Cafe Zupas
|
+7.2% |
| 5 |
S
Salad and Go
|
-34.2% |
| 6 |
F
Flower Child
|
- |
| 7 |
C
CoreLife Eatery
|
-8.0% |
| 8 |
F
Flame Broiler
|
+6.2% |
| 9 |
C
Chopt Creative Salad Co.
|
+2.3% |
| 10 |
S
Salata
|
-5.1% |
| 82 | P Proper Food | -2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Proper Food locations across 2 US states.
Tracked stores by state
- California 12
- New York 3
Customer overlap
Who shops at Proper Food
Tracked chains Proper Food customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gus's Community Market
100
Gus's Community Market
100
G
Good Earth Natural Foods
78
M
Mollie Stone's
74
Mollie Stone's
74
L
Luke's Local
60
R
Rainbow Grocery
58
A
Andronico's Community Markets
55
Andronico's Community Markets
55
B
Bi-Rite Market
54
Bi-Rite Market
54
O
Other Avenues Food Store
43
B
Berkeley Bowl West
43
W
Woodlands Market
37
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