Growth
Mi Tierra Restaurant against its category
The biggest tracked US Latin American & Caribbean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Tierra Restaurant's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pollo Tropical
|
+8.7% |
| 2 |
G
Golden Krust
|
+3.9% |
| 3 |
S
Sardi's Pollo A La Brasa
|
+9.6% |
| 4 |
P
Pollo Campero
|
+0.3% |
| 5 |
G
Gloria's Latin Cuisine
|
+7.6% |
| 6 |
L
La Carreta
|
+1.4% |
| 7 |
T
Tucanos Brazilian Grill
|
+1.3% |
| 8 |
L
La Granja
|
-2.4% |
| 9 |
C
Columbia Restaurant
|
+5.6% |
| 10 | E El Pollo Rico | +3.1% |
| 181 | M Mi Tierra Restaurant | +1.1% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Mi Tierra Restaurant locations across 8 US states.
Tracked stores by state
- California 3
- Florida 3
- Arizona 1
- Georgia 1
- Kansas 1
- Maryland 1
- North Carolina 1
- Texas 1
Customer overlap
Who shops at Mi Tierra Restaurant
Tracked chains Mi Tierra Restaurant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Latino Market El Mercadito
100
A
Aromas De Mi Pueblo
85
S
Sender's Market Ace
85
C
Compare Food Express
73
M
Mar-Val Food Stores
64
Mar-Val Food Stores
64
L
Los Paisas Restaurant
59
C
Cali Colombian Restaurant
53
L
Las Americas Restaurant and Bakery
44
P
Patuxent River Naval Air Base
42
N
NAS Patuxent River Commissary
42
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