Growth
matchbox against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks matchbox's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
| 63 |
M
matchbox
|
-16.6% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked matchbox locations across 4 US states and DC.
Tracked stores by state
- Virginia 6
- Maryland 3
- Colorado 1
- District of Columbia 1
- Florida 1
Customer overlap
Who shops at matchbox
Tracked chains matchbox customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Lost Fox
48
S
Sense of Thai Street
45
T
Ted's Bulletin
43
Ted's Bulletin
43
R
Rubino's Pizza
36
C
City Tap Loudoun
36
City Tap Loudoun
36
X
XCAL Shooting Sports and Fitness
32
XCAL Shooting Sports and Fitness
32
M
Makers Union
32
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