Growth
Lincoln against its category
The biggest tracked US historic site chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lincoln's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Camp LeJeune | +7.4% |
| 2 | S Sand | -2.9% |
| 3 | M Muckleshoot | - |
| 4 |
C
Cincinnati Reds
|
-6.4% |
| 5 | F Ft Sam Houston | -11.3% |
| 6 | H Harrington | -5.2% |
| 7 |
C
Camp Allen
|
-21.6% |
| 8 |
S
Space Needle
|
-8.5% |
| 9 | F Ft Stewart | - |
| 10 | S South Plains | +2.2% |
| 32 | L Lincoln | -5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Lincoln locations across 6 US states and DC.
Tracked stores by state
- Illinois 2
- Ohio 2
- South Carolina 2
- California 1
- District of Columbia 1
- Minnesota 1
- Nebraska 1
Customer overlap
Who shops at Lincoln
Tracked chains Lincoln customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fort Belvoir Commissary
100
Q
Quantico MCB Commissary
54
Quantico MCB Commissary
54
F
Fort Belvoir Main Exchange
33
Fort Belvoir Main Exchange
33
More trends