Growth
Howl at the Moon against its category
The biggest tracked US bars chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Howl at the Moon's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Seminole Hard Rock Hotel & Casino
|
- |
| 2 |
A
Alaska Airlines
|
-5.5% |
| 3 | T The Beach Bar at Hard Rock | - |
| 4 |
G
Golden Nugget
|
+15.2% |
| 5 |
O
Ojos Locos Sports Cantina
|
+8.9% |
| 6 | J Junior's | +5.7% |
| 7 |
P
Pins Mechanical Co.
|
-21.5% |
| 8 |
T
The Brass Tap
|
-10.1% |
| 9 |
F
Fat Tuesday
|
-4.1% |
| 10 |
T
Tin Roof
|
-19.9% |
| 56 |
H
Howl at the Moon
|
-27.8% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Howl at the Moon locations across 10 US states.
Tracked stores by state
- Pennsylvania 2
- Florida 1
- Illinois 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Missouri 1
- New York 1
- Ohio 1
- Texas 1
Customer overlap
Who shops at Howl at the Moon
Tracked chains Howl at the Moon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tequila Cowboy
100
Tequila Cowboy
100
M
McFadden's Pittsburgh
78
B
Butler Street Derby
67
Butler Street Derby
67
J
Jason Aldean's Kitchen + Bar
55
Jason Aldean's Kitchen + Bar
55
K
Kilroy's
51
W
Walter's Automotive
51
B
Bigham Tavern
49
Bigham Tavern
49
O
Old Crow Smokehouse
48
Old Crow Smokehouse
48
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