Growth
Howl at the Moon against its category
The biggest tracked US bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Howl at the Moon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Seminole Hard Rock Hotel & Casino
|
- |
| 2 |
B
Bar Louie
|
-28.8% |
| 3 |
T
The Tavern at Your Nexton Harris Teeter
|
+0.1% |
| 4 |
M
McMenamins
|
+7.1% |
| 5 | L Landmark | - |
| 6 |
P
Postino WineCafe
|
-3.4% |
| 7 | T The Local | -3.3% |
| 8 |
T
The Brass Tap
|
-8.2% |
| 9 |
M
McGuire's Irish Pub
|
-15.5% |
| 10 |
T
Tin Roof
|
+5.9% |
| 126 |
H
Howl at the Moon
|
-17.7% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Howl at the Moon locations across 10 US states.
Tracked stores by state
- Florida 2
- Pennsylvania 2
- Illinois 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Missouri 1
- New York 1
- Ohio 1
- Texas 1
Customer overlap
Who shops at Howl at the Moon
Tracked chains Howl at the Moon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tequila Cowboy
100
Tequila Cowboy
100
M
McFadden's Pittsburgh
72
B
Butler Street Derby
67
C
Coop De Ville
53
J
Jason Aldean's Kitchen + Bar
50
Jason Aldean's Kitchen + Bar
50
K
Kilroy's
49
B
Bigham Tavern
44
Bigham Tavern
44
S
Sienna Mercato
43
More trends