Growth
Hip Hop Fish and Chicken against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hip Hop Fish and Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 |
D
Dairy Queen
|
-0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 73 |
H
Hip Hop Fish and Chicken
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Hip Hop Fish and Chicken locations across 3 US states and DC.
Tracked stores by state
- Maryland 10
- Florida 2
- Georgia 2
- District of Columbia 1
Customer overlap
Who shops at Hip Hop Fish and Chicken
Tracked chains Hip Hop Fish and Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
LAX Wine and Spirits
83
LAX Wine and Spirits
83
C
Captain White Seafood City
73
Captain White Seafood City
73
B
B.K. Miller Liquors
57
2
24 Hr Tobacco & Grocery
52
T
Tiger Market
50
Tiger Market
50
J
Jasper's
45
M
Meyers Liquor
43
E
Eddie Leonard's Carryout
42
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