Growth
Green Mill against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Green Mill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Green Mill locations across 3 US states.
Customer overlap
Who shops at Green Mill
Tracked chains Green Mill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lueken's Village Foods
100
B
Beltrami Electric Cooperative
45
T
Tires Plus of Bemidji
39
F
First City Liquor
39
L
Leech Lake Market
36
H
Harmony Natural Foods Co-op
31
M
Mi Rancho Cocina Y Copas
31
W
Wilton Petroleum
28
N
Northern Liquor
21
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