Growth
Fricker's against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fricker's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Fricker's locations across 3 US states.
Customer overlap
Who shops at Fricker's
Tracked chains Fricker's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Submarine House
100
Submarine House
100
B
Bunkers Sports Bar and Grill
78
S
Shawn's Irish Tavern
76
Shawn's Irish Tavern
76
S
S&G
72
S&G
72
B
Buckeye Broadband
69
Buckeye Broadband
69
H
Hancock Wood Electric Coop
65
V
Vandalia Beer & Wine Carryout
58
T
Toledo Mud Hens
58
Toledo Mud Hens
58
H
Hinders Sports Bar & Grill
57
I
Inside the Five Brewing Co.
56
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