Growth
El Pulgarcito against its category
The biggest tracked US Latin American & Caribbean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Pulgarcito's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pollo Tropical
|
+8.7% |
| 2 |
G
Golden Krust
|
+3.9% |
| 3 |
S
Sardi's Pollo A La Brasa
|
+9.6% |
| 4 |
P
Pollo Campero
|
+0.3% |
| 5 |
G
Gloria's Latin Cuisine
|
+7.6% |
| 6 |
L
La Carreta
|
+1.4% |
| 7 |
T
Tucanos Brazilian Grill
|
+1.3% |
| 8 |
L
La Granja
|
-2.4% |
| 9 |
C
Columbia Restaurant
|
+5.6% |
| 10 | E El Pollo Rico | +3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked El Pulgarcito locations across 9 US states.
Tracked stores by state
- Washington 2
- Indiana 1
- Kansas 1
- Missouri 1
- New Mexico 1
- Nevada 1
- Tennessee 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at El Pulgarcito
Tracked chains El Pulgarcito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Los Amigos Mexican Store
100
M
Marcela's Bakery
75
F
Food Star
59
2
24 Express Food Store
54
R
Rivera's Shellfish Meat & Seafood Market
43
J
Jeannie's Sewing Shop
43
P
Pho Lewis Vietnamese Fusion
42
E
El Paisa Grocery
32
T
Tienda Y Carniceria El Valle
30
C
California Tacos
27
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