Growth
Don Chicken against its category
The biggest tracked US Japanese & Korean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Don Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
KPOT Korean BBQ & Hot Pot
|
+13.2% |
| 2 |
B
Benihana
|
-1.7% |
| 3 |
S
Sarku Japan
|
-7.5% |
| 4 |
K
Kura Revolving Sushi Bar
|
- |
| 5 |
K
Kobe Japanese Steakhouse
|
-3.1% |
| 6 |
B
Bonchon Chicken
|
-5.7% |
| 7 | S Sakura | +15.8% |
| 8 |
T
Teriyaki Madness
|
+14.8% |
| 9 | Y Yummy Bowl | -0.6% |
| 10 |
G
Gyu-Kaku Japanese BBQ
|
-9.9% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Don Chicken locations across 5 US states.
Tracked stores by state
- New Jersey 8
- New York 2
- Texas 2
- California 1
- Maryland 1
Customer overlap
Who shops at Don Chicken
Tracked chains Don Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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