Growth
DMV against its category
The biggest tracked US government office chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks DMV's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
NCDMV Driver License Office
|
-13.5% |
| 2 |
C
California DMV Kiosk
|
-8.1% |
| 3 |
M
Michigan Secretary of State's Office
|
-15.2% |
| 4 | M MVA | +3.2% |
| 5 | D DMV | -18.5% |
| 6 |
T
Tacoma Public Utilities
|
-9.4% |
| 7 | D Delaware Division of Motor Vehicles | -6.3% |
| 8 |
V
Virginia Department of Motor Vehicles
|
-18.8% |
| 9 |
M
Maryland MVA
|
-1.6% |
| 10 |
N
New York State DMV
|
-47.0% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked DMV locations across 8 US states and DC.
Tracked stores by state
- California 10
- Nevada 5
- Alaska 2
- Arizona 1
- District of Columbia 1
- Oregon 1
- Pennsylvania 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at DMV
Tracked chains DMV customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fallon NAS Commissary
100
S
Sam's Club Tire & Battery
83
N
Nellis Commissary
69
Nellis Commissary
69
F
Findlay Toyota
60
L
Louie's ACE Home Center Inc
57
S
S&S
57
L
La Bonita Supermarkets
54
R
Raley's Supermarket
54
C
City of Fallon
51
C
Centennial Toyota
50
More trends