Growth
DMV against its category
The biggest tracked US government offices chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks DMV's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
NCDMV Driver License Office
|
-2.0% |
| 2 |
C
California DMV Kiosk
|
+1.7% |
| 3 |
M
Michigan Secretary of State's Office
|
+1.5% |
| 4 | M MVA | - |
| 5 | D DMV | -14.7% |
| 6 | P Porter Township Office | -12.0% |
| 7 | D Delaware Division of Motor Vehicles | - |
| 8 |
V
Virginia Department of Motor Vehicles
|
+11.5% |
| 9 | A Auditor Office | -17.6% |
| 10 |
K
Kenton County Coroner Office
|
-23.8% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked DMV locations across 5 US states.
Tracked stores by state
- California 6
- Nevada 5
- Oregon 1
- Pennsylvania 1
- Virginia 1
Customer overlap
Who shops at DMV
Tracked chains DMV customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fallon NAS Commissary
100
N
Nellis 300 Lanes Bowling Alley
91
S
Sam's Club Tire & Battery
81
N
Nellis Commissary
76
Nellis Commissary
76
L
Lowest Price Depot
65
L
Louie's ACE Home Center Inc
62
F
Findlay Toyota
58
L
La Bonita Supermarkets
56
F
Fallon MOLO
52
C
Centennial Toyota
51
More trends