Growth
Dimassi's Mediterranean Buffet against its category
The biggest tracked US buffets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dimassi's Mediterranean Buffet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
|
-1.8% |
| 2 |
C
|
+5.6% |
| 3 | C China Buffet | -1.6% |
| 4 |
P
|
+4.7% |
| 5 | K King Buffet | +8.0% |
| 6 |
S
|
+1.9% |
| 7 | A Asian Buffet | -0.5% |
| 8 | H Hibachi Grill & Supreme Buffet | -14.7% |
| 9 |
C
|
+12.5% |
| 10 | G Grand Buffet | +4.4% |
| 48 | D Dimassi's Mediterranean Buffet | -10.1% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Dimassi's Mediterranean Buffet locations across 2 US states.
Tracked stores by state
- Texas 14
- California 1
Customer overlap
Who shops at Dimassi's Mediterranean Buffet
Tracked chains Dimassi's Mediterranean Buffet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends