Growth
Black Rifle Coffee Company against its category
The biggest tracked US coffee & tea chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Black Rifle Coffee Company's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
Illy
|
+13.9% |
| 2 |
B
Black Rifle Coffee Company
|
-16.7% |
| 3 |
I
Intelligentsia Coffee
|
-4.8% |
| 4 | G Grind | - |
| 5 | K Ku Cha House of Tea | +0.9% |
| 6 | B Barnie's Coffee & Tea Co. | -23.9% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Black Rifle Coffee Company locations across 10 US states.
Customer overlap
Who shops at Black Rifle Coffee Company
Tracked chains Black Rifle Coffee Company customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Apache Rifleworks
100
K
Kalispell
98
Kalispell
98
B
Bigfork Harvest Foods
58
C
Columbia Falls
43
W
Western Building Center
40
W
White Oak Super Stop
40
F
Flathead County
40
W
Whitefish Credit Union
39
E
El Mirasol
38
El Mirasol
38
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