Growth
Ali Baba against its category
The biggest tracked US Mediterranean & Middle Eastern chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ali Baba's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CAVA
|
+13.8% |
| 2 |
T
Taziki's Mediterranean Cafe
|
+11.7% |
| 3 |
L
Luna Grill
|
+0.9% |
| 4 |
A
Aladdin's Eatery
|
-9.9% |
| 5 |
T
The Great Greek Mediterranean Grill
|
- |
| 6 |
M
mezeh
|
-8.6% |
| 7 |
M
Moby Dick House of Kabob
|
-6.9% |
| 8 |
N
Nick The Greek
|
+19.6% |
| 9 |
P
Pita Way
|
+12.6% |
| 10 |
P
Pita Jungle
|
-11.9% |
| 89 | A Ali Baba | -2.4% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Ali Baba locations across 10 US states.
Tracked stores by state
- New York 3
- California 1
- Delaware 1
- Florida 1
- Georgia 1
- Massachusetts 1
- New Jersey 1
- Oklahoma 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at Ali Baba
Tracked chains Ali Baba customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Leader Market
100
C
CNY Internists
87
M
Met Fresh Supermarket
57
A
Al-Baraka Halal Market
48
H
Honest Weight Food Co-OP
41
A
Aladdin Halal Market
31
M
Middle East Market
29
More trends