Trends · data through September 2026

Bakeries, Donuts & Desserts in Birkenhead

Iceflower tracks 35 stores from 17 bakeries, donuts & desserts in Birkenhead. Gerrards grew fastest over the last year, ahead of Greggs and Poundbakery.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
35
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Gerrards and Greggs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Gerrards - +7.6%
2 G Greggs logo Greggs - +0.5%
3 P Poundbakery logo Poundbakery - -4.9%
4 S Sayers logo Sayers - -14.1%
  • Greggs
  • Hursts Bakery
  • The Bakehouse
  • Sayers
  • Baked
  • Chatwins
  • Cottage Loaf
  • Other tracked chains

Store footprint

Store map

35 tracked store locations in Birkenhead. The 7 largest tracked chains are highlighted.

  • Greggs (8)
  • Hursts Bakery (2)
  • The Bakehouse (1)
  • Sayers (6)
  • Baked (1)
  • Chatwins (1)
  • Cottage Loaf (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →