Trends · data through September 2026

Makeup & Cosmetics in the United Kingdom

Iceflower tracks 80 stores from 17 makeup & cosmetics in the United Kingdom. Sephora grew fastest over the last year, ahead of Charlotte Tilbury and Kiko Milano.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
80
Consumer panel
130M+

Growth ranking

Fastest-growing tracked makeup & cosmetics

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sephora and Charlotte Tilbury sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sephora logo Sephora - +17.9%
2 C Charlotte Tilbury logo Charlotte Tilbury - -8.3%
3 K Kiko Milano logo Kiko Milano - -12.5%
4 B Benefit Cosmetics BrowBar logo Benefit Cosmetics BrowBar - -26.2%
5 T The Cosmetics Company Store - -31.8%
6 M MAC Cosmetics logo MAC Cosmetics - -32.9%
  • Sephora
  • Clarins Boots Leeds
  • Clarins Boots Lincoln
  • Kiko Milano
  • Clarins Boots York
  • Clarins Boots Watford
  • Charlotte Tilbury
  • Other tracked chains

Store footprint

Store map

80 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Sephora (8)
  • Clarins Boots Leeds (1)
  • Clarins Boots Lincoln (1)
  • Kiko Milano (37)
  • Clarins Boots York (1)
  • Clarins Boots Watford (1)
  • Charlotte Tilbury (8)
  • Other tracked chains

Top tracked chains by store count

  • 1 K Kiko Milano logo Kiko Milano 37
  • 2 S Sephora logo Sephora 8
  • 3 C Charlotte Tilbury logo Charlotte Tilbury 8
  • 4 M MAC Cosmetics logo MAC Cosmetics 8
  • 5 B Benefit Cosmetics BrowBar logo Benefit Cosmetics BrowBar 4
  • 6 T The Cosmetics Company Store 4
  • 7 A Avon logo Avon 1
  • 8 A Afro Cosmetics 1
  • 9 S SEPHORA logo SEPHORA 1
  • 10 C Clarins Boots Leicester 1
  • 11 C Clarins Boots Southampton 1
  • 12 C Clarins Boots Tyne & Wear Gateshead 1
  • 13 C Clarins Boots Taunton 1
  • 14 C Clarins Boots Watford 1
  • 15 C Clarins Boots York 1
  • 16 C Clarins Boots Lincoln 1
  • 17 C Clarins Boots Leeds 1

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