Growth
Yankee Candle against its category
The biggest tracked UK candles & home fragrance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yankee Candle's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
Yankee Candle
|
+4.1% |
| 2 |
B
Bath & Body Works
|
-12.2% |
| 3 | Y Yankee Store | -11.3% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Yankee Candle locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- Scotland 5
- South East 5
- East Midlands 4
- North West 3
- South West 3
- East of England 2
- London 2
- Northern Ireland 2
- Yorkshire and The Humber 2
- North East 1
- Wales 1
- West Midlands 1
Customer overlap
Who shops at Yankee Candle
Tracked chains Yankee Candle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
John Lewis & Partners
98
John Lewis & Partners
98
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