Growth
Yankee Candle against its category
The biggest tracked UK specialty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yankee Candle's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
|
+5.2% |
| 2 | B Boots Hearingcare | -0.6% |
| 3 | T The Perfume Shop | -20.3% |
| 4 | C Cardzone | - |
| 5 | T The Fragrance Shop | -0.8% |
| 6 | C Clarins Boots | +3.2% |
| 7 | D Dobbies | -17.2% |
| 8 |
A
|
+4.2% |
| 9 | F Furniture123 | +8.5% |
| 10 | S Semichem | +5.6% |
| 19 |
Y
|
+12.8% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Yankee Candle locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 5
- Scotland 4
- East Midlands 3
- North West 3
- East of England 2
- London 2
- Northern Ireland 2
- South West 2
- Yorkshire and The Humber 2
- North East 1
- Wales 1
- West Midlands 1
Customer overlap
Who shops at Yankee Candle
Tracked chains Yankee Candle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends