Growth
VPZ against its category
The biggest tracked UK vape & tobacco shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks VPZ's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
VPZ
|
+8.4% |
| 2 |
E
Evapo
|
-12.9% |
| 3 |
T
Totally Wicked
|
-9.8% |
| 4 |
T
Tidal Vape
|
-5.6% |
| 5 | E e-Vapes | -24.0% |
| 6 | S Shoreham Service Station | - |
| 7 | V Vapourz | -4.7% |
| 8 | T The E-Cig Store | -27.4% |
| 9 | V Vapelab Blyth | - |
| 10 | V Vaping 101 | -17.3% |
Share of tracked category spend, indexed
Store footprint
Store map
85 tracked VPZ locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- Scotland 47
- North East 11
- East Midlands 4
- East of England 4
- South West 4
- Wales 4
- South East 3
- Yorkshire and The Humber 3
- London 2
- North West 2
- West Midlands 1
Customer overlap
Who shops at VPZ
Tracked chains VPZ customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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