Growth
Totally Wicked against its category
The biggest tracked UK vape & tobacco shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Totally Wicked's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
VPZ
|
+8.4% |
| 2 |
E
Evapo
|
-12.9% |
| 3 |
T
Totally Wicked
|
-9.8% |
| 4 |
T
Tidal Vape
|
-5.6% |
| 5 | E e-Vapes | -24.0% |
| 6 | S Shoreham Service Station | - |
| 7 | V Vapourz | -4.7% |
| 8 | T The E-Cig Store | -27.4% |
| 9 | V Vapelab Blyth | - |
| 10 | V Vaping 101 | -17.3% |
Share of tracked category spend, indexed
Store footprint
Store map
57 tracked Totally Wicked locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- South East 15
- North West 13
- Yorkshire and The Humber 8
- London 7
- North East 4
- South West 3
- West Midlands 3
- Scotland 2
- East Midlands 1
- East of England 1
Customer overlap
Who shops at Totally Wicked
Tracked chains Totally Wicked customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Belgrave House
90
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