Growth
Oriental Express against its category
The biggest tracked UK Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Oriental Express's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chopstix Noodle Bar
|
+2.7% |
| 2 | L 鼎泰豐 London | - |
| 3 | Y Yangtze | -18.1% |
| 4 | P 曾蒙牛職人麵舖-Portsmouth | - |
| 5 |
D
Din Tai Fung
|
+4.0% |
| 6 | G Golden Dragon | -6.7% |
| 7 |
H
Hutong
|
-8.3% |
| 8 |
H
Hakkasan Limited
|
-29.5% |
| 9 | C Chinatown | +16.5% |
| 10 | T The Ivy Asia | -54.0% |
| 18 | O Oriental Express | -4.2% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Oriental Express locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- East of England 3
- South East 2
- West Midlands 2
- East Midlands 1
- South West 1
- Wales 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at Oriental Express
Tracked chains Oriental Express customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends