Growth
First Choice against its category
The biggest tracked UK travel service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks First Choice's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
TUI Holiday Store
|
-13.7% |
| 2 |
B
Barrhead Travel
|
-11.9% |
| 3 |
S
Southall Travel
|
- |
| 4 |
H
Hays Travel
|
-9.8% |
| 5 |
V
VFS Global
|
+7.1% |
| 6 |
V
Virgin Atlantic
|
+14.4% |
| 7 | S Seaside Travel | - |
| 8 | D Dawson & Sanderson | -11.7% |
| 9 | H Holiday Offers By Polka Dot Travel | - |
| 10 | F First Glasgow | +14.4% |
| 58 |
F
First Choice
|
-23.9% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked First Choice locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- Scotland 3
- North West 2
- Yorkshire and The Humber 2
- East Midlands 1
- London 1
- South West 1
- West Midlands 1
Customer overlap
Who shops at First Choice
Tracked chains First Choice customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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