Trends · data through September 2026

Liquor Stores in New Hampshire

Iceflower tracks 118 stores from 37 liquor store chains in New Hampshire. New Hampshire Liquor & Wine Outlet grew fastest over the last year, ahead of NH Liquor & Wine Outlet and Beer and Wine Nation.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
37
Tracked stores
118
Consumer panel
130M+

Growth ranking

Fastest-growing tracked liquor store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. New Hampshire Liquor & Wine Outlet and NH Liquor & Wine Outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N New Hampshire Liquor & Wine Outlet logo New Hampshire Liquor & Wine Outlet - +5.9%
2 N NH Liquor & Wine Outlet - +3.7%
3 B Beer and Wine Nation - -10.4%
  • NH Liquor & Wine Outlet
  • New Hampshire Liquor & Wine Outlet
  • The City Tobacco and Beverage Center
  • Discount Borderline Beverages
  • Borderline Beverage
  • Foods Plus
  • Discount Beverages
  • Other tracked chains

Store footprint

Store map

118 tracked store locations in New Hampshire. The 7 largest tracked chains are highlighted.

  • NH Liquor & Wine Outlet (64)
  • New Hampshire Liquor & Wine Outlet (15)
  • The City Tobacco and Beverage Center (2)
  • Discount Borderline Beverages (1)
  • Borderline Beverage (1)
  • Foods Plus (1)
  • Discount Beverages (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 N NH Liquor & Wine Outlet 64
  • 2 N New Hampshire Liquor & Wine Outlet logo New Hampshire Liquor & Wine Outlet 15
  • 3 B Beer and Wine Nation 3
  • 4 T The City Tobacco and Beverage Center 2
  • 5 T The Beer Store logo The Beer Store 2
  • 6 B Bert's Beer & Wine 1
  • 7 G Glen Beverage Company 1
  • 8 S Shurfine Market 1
  • 9 P Pleasant Street Smoke & Beer Outlet 1
  • 10 S South Street and Vine 1
  • 11 A Abbey Cellars 1
  • 12 W Wine on Main 1
  • 13 H Hudson Brews 1
  • 14 F Farnum Hill Cider 1
  • 15 T Tiny Bubbles 1
  • 16 N NH Liquor Commission 1
  • 17 I Indian Rock Market & Smoke Shop 1
  • 18 N NH Liquor Store 62 1
  • 19 N NH Liquor Store 66 1
  • 20 L Lazy Dog Beer Shoppe 1
  • 21 L Little Town Brews 1
  • 22 C Capital Beverages 1
  • 23 T The Packie - Craft Beer Store 1
  • 24 G Greg & Jane's Beer & Wine 1
  • 25 R Ray's Stateline Market 1
  • 26 S Stateline Beverage Depot 1
  • 27 C Cheers 1
  • 28 K Kevin's Discount Center 1
  • 29 V Vista Bev & Market 1
  • 30 K Kev's Country Store 1
  • 31 C Case N Keg 1
  • 32 N NH-VT Smoke & Beverage Outlet 1
  • 33 S Smiley's Discount Beverage 1
  • 34 D Discount Beverages 1
  • 35 F Foods Plus 1
  • 36 B Borderline Beverage 1
  • 37 D Discount Borderline Beverages 1

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