Chain · United States · data through September 2026

W Wheels

Iceflower tracks 23 Wheels stores across 1 US state. It ranks #34 of 80 tracked US truck stops & travel centers by card spend. Its share of tracked category spend moved -32.1% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
23
States
1
Category
Truck Stops & Travel Centers
Category rank
#34

Growth

Wheels against its category

The biggest tracked US truck stops & travel centers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wheels's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 L Love's Travel Stop logo Love's Travel Stop +0.3%
2 B Buc-ee's logo Buc-ee's +12.5%
3 P Pilot Flying J logo Pilot Flying J -11.7%
4 S Space Age logo Space Age +7.1%
5 T TravelCenters of America logo TravelCenters of America -16.6%
6 R Road Ranger logo Road Ranger -5.7%
7 F Fuel Mart +0.9%
8 T TravelCenters-TA-Petro logo TravelCenters-TA-Petro -22.4%
9 W Wally's logo Wally's -0.7%
10 B Big D -1.7%
34 W Wheels -32.1%

Share of tracked category spend, indexed

100 47.7 2024 Q4 2026 Q3

Store footprint

Store map

23 tracked Wheels locations across 1 US state.

Tracked stores by state

Customer overlap

Who shops at Wheels

Tracked chains Wheels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Caraluzzi's logo Caraluzzi's 100
R Ring's End logo Ring's End 42
H Harry's Wine & Liquor Market 42
A Alliance Française of Northwestern Connecticut, Inc. 36
B Berkshire Energy 34
K Kindred Spirits & Wine 31
C Cover Two 30
M Mo's Wine & Spirits 30
U US 1 Petrol 30
M Martel Bistro & Bar 30

More trends

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