Chain · United States · data through July 2026

W Wheels

Iceflower tracks 19 Wheels stores across 1 US state.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
19
States
1
Category
Gas Station

Growth

Wheels against its category

The biggest tracked US gas stations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wheels's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Shell logo Shell +1.9%
2 C Chevron logo Chevron +3.8%
3 S Speedway logo Speedway -11.1%
4 S Sunoco logo Sunoco -6.4%
5 M Maverik logo Maverik +3.2%
6 M Marathon logo Marathon -
7 Q QuikTrip logo QuikTrip +5.5%
8 M Murphy USA logo Murphy USA -3.7%
9 E Exxon logo Exxon -13.7%
10 R RaceTrac logo RaceTrac -0.5%

Share of tracked category spend, indexed

100 57.1 2024 Q1 2025 Q4

Store footprint

Store map

19 tracked Wheels locations across 1 US state.

Tracked stores by state

Customer overlap

Who shops at Wheels

Tracked chains Wheels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Caraluzzi's logo Caraluzzi's 100
H Harry's Wine & Liquor Market 42
R Ring's End logo Ring's End 35
M Mo's Wine & Spirits 33
S Swift Fresh Market 31
C Cover Two 30
N Nordic Fish 29
K Kindred Spirits & Wine 28
H H Smith Richardson Golf Course 27
U US 1 Petrol 27

More trends

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