Growth
The Mustard Seed against its category
The biggest tracked US flower shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Mustard Seed's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Disneyland Park
|
+2.9% |
| 2 |
I
ilani Casino Resort
|
- |
| 3 | H HEB Blooms | +0.9% |
| 4 |
F
Flowerama
|
-4.4% |
| 5 | W Warners Bros Studio Store | - |
| 6 | T The Flower Bin | -0.2% |
| 7 | P Pooh Corner | +3.1% |
| 8 |
D
Dreisbach Wholesale Florists
|
+1.9% |
| 9 | P Potomac Floral Wholesale | +3.5% |
| 10 | K Kraynak's Flower Boutique & Greenhouses | +15.0% |
| 168 | T The Mustard Seed | -3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Mustard Seed locations across 7 US states.
Customer overlap
Who shops at The Mustard Seed
Tracked chains The Mustard Seed customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pasti Italian Grill
100
C
Cantina Bravo Mexican Grill
100
C
Chris's Quick Lube
99
E
Emery's Grill
93
T
Tahlequah Lumber
92
V
Vidalia's
84
L
Linney Breaux's
82
B
Buff It Auto Wash
69
K
Kroner & Baer
66
F
Frech Mexican Grill
50
More trends