Growth
The Hampton Social against its category
The biggest tracked US upscale casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Hampton Social's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
The Cheesecake Factory
|
+1.0% |
| 2 |
Y
Yard House
|
+5.4% |
| 3 |
P
P.F. Chang's
|
-6.1% |
| 4 |
C
Cooper's Hawk Winery & Restaurant
|
+4.0% |
| 5 |
B
Bonefish Grill
|
-2.1% |
| 6 |
F
Firebirds Wood Fired Grill
|
-1.2% |
| 7 |
M
Maggiano's Little Italy
|
-7.3% |
| 8 |
T
The Melting Pot
|
-14.6% |
| 9 |
N
North Italia
|
+5.9% |
| 10 |
J
J. Alexander's
|
-2.0% |
| 23 |
T
The Hampton Social
|
+10.9% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked The Hampton Social locations across 6 US states.
Customer overlap
Who shops at The Hampton Social
Tracked chains The Hampton Social customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
East Bank Club
87
East Bank Club
87
A
Abt Electronics
64
Abt Electronics
64
S
Sunset Foods
63
S
Seed to Table
46
Seed to Table
46
O
Opal Grand Oceanfront Resort & Spa
37
L
Le Colonial
36
Le Colonial
36
T
The Twelve Thirty Club
35
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