Growth
The Greenhouse against its category
The biggest tracked US garden & outdoor living chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Greenhouse's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
|
+7.9% |
| 2 |
S
|
+15.8% |
| 3 |
Z
|
+11.3% |
| 4 |
S
|
+10.7% |
| 5 |
W
|
+16.2% |
| 6 | P Petitti Garden Centers | +13.2% |
| 7 | T The Great Escape | +1.4% |
| 8 | S Star Nursery | +2.1% |
| 9 |
W
|
-83.0% |
| 10 | P Pike Nurseries | +13.6% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked The Greenhouse locations across 11 US states.
Tracked stores by state
- Alabama 1
- Georgia 1
- Illinois 1
- Maryland 1
- Michigan 1
- North Carolina 1
- New Jersey 1
- Oklahoma 1
- South Carolina 1
- Texas 1
- Wisconsin 1
Customer overlap
Who shops at The Greenhouse
Tracked chains The Greenhouse customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends