Growth
The Farm against its category
The biggest tracked US farm chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Farm's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
|
- |
| 2 |
B
|
+0.9% |
| 3 | T Trax Farms | -11.5% |
| 4 |
W
|
+5.9% |
| 5 | D Dole Plantation | -14.8% |
| 6 |
S
|
-6.7% |
| 7 | M Miller Farms | +2.6% |
| 8 | L Lowe Family Farmstead | -11.6% |
| 9 | M Mercier Orchards | -1.0% |
| 10 | T The Farm | - |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked The Farm locations across 23 US states.
Tracked stores by state
- Florida 4
- North Carolina 4
- Tennessee 3
- California 2
- Colorado 2
- Connecticut 2
- Illinois 2
- Indiana 2
- Maryland 2
- New York 2
- Ohio 2
- Pennsylvania 2
- Utah 2
- Washington 2
- Alabama 1
- Idaho 1
- Kentucky 1
- Minnesota 1
- Mississippi 1
- Oklahoma 1
- South Carolina 1
- Texas 1
- Wisconsin 1
Customer overlap
Who shops at The Farm
Tracked chains The Farm customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends