Growth
Sweetwaters Coffee & Tea against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sweetwaters Coffee & Tea's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panera Bread
|
+0.2% |
| 2 |
E
Einstein Bros. Bagels
|
+2.9% |
| 3 |
B
Bruegger's Bagels
|
-18.6% |
| 4 |
K
Kneaders Bakery & Cafe
|
-8.6% |
| 5 |
T
Tatte Bakery & Cafe
|
+4.9% |
| 6 |
C
Café Zupas
|
-9.4% |
| 7 |
L
La Madeleine French Café
|
-13.3% |
| 8 |
C
Corner Bakery
|
-16.8% |
| 9 | V Virgin River Hotel and Casino | +10.8% |
| 10 |
N
Northstar Cafe
|
- |
| 40 |
S
Sweetwaters Coffee & Tea
|
-10.7% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Sweetwaters Coffee & Tea locations across 12 US states.
Tracked stores by state
- Texas 8
- Michigan 7
- Illinois 2
- New Jersey 2
- Ohio 2
- South Carolina 2
- Arizona 1
- Massachusetts 1
- Missouri 1
- North Dakota 1
- New York 1
- Tennessee 1
Customer overlap
Who shops at Sweetwaters Coffee & Tea
Tracked chains Sweetwaters Coffee & Tea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Arbor Farms Market
100
S
Sparrow Market
91
A
Argus Farm Stop
91
N
No Thai
56
No Thai
56
G
Good Time Charley's
42
F
Frita Batidos
41
Frita Batidos
41
H
Hugo's Family Marketplace
39
Hugo's Family Marketplace
39
F
Fox in the Snow
36
More trends