Growth
Razor's Edge against its category
The biggest tracked US barber shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Razor's Edge's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hammer & Nails Grooming Shop for Guys
|
+15.7% |
| 2 |
F
Floyd's 99 Barbershop
|
- |
| 3 | L Lady Jane's Haircuts for Men | -14.8% |
| 4 |
V
V's Barbershop
|
+18.4% |
| 5 |
R
Roosters Men's Grooming Center
|
-6.2% |
| 6 |
T
Tune Up The Manly Salon
|
-6.6% |
| 7 | T The Barbers | -6.8% |
| 8 |
H
Hair Mechanix
|
+7.3% |
| 9 | T The Barbershop | - |
| 10 |
K
Knockouts Haircuts for Men
|
-6.9% |
| 139 | R Razor's Edge | -21.5% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Razor's Edge locations across 13 US states.
Tracked stores by state
- Florida 4
- New York 2
- Texas 2
- Alabama 1
- Arizona 1
- Connecticut 1
- Delaware 1
- Maryland 1
- Maine 1
- Michigan 1
- North Carolina 1
- New Jersey 1
- South Dakota 1
Customer overlap
Who shops at Razor's Edge
Tracked chains Razor's Edge customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Ellsworth AFB Commissary
100
T
Timmons Market
33
Timmons Market
33
M
Ma Cualli
10
L
Lynn's Dakotamart
7
Lynn's Dakotamart
7
R
Rapid City Regional Airport
5
More trends