Growth
Nobu against its category
The biggest tracked US fine dining & steakhouses by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nobu's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ruth's Chris Steak House
|
-4.7% |
| 2 |
F
Fogo de Chão Brasil
|
- |
| 3 |
T
The Capital Grille
|
-3.9% |
| 4 |
T
Texas de Brazil
|
-12.7% |
| 5 | F Fleming's Prime Steakhouse & Wine Bar | -7.5% |
| 6 | E Eddie V's Prime Seafood | -1.2% |
| 7 | P Perry's Steakhouse & Grille | -7.0% |
| 8 |
O
Ocean Prime
|
- |
| 9 |
S
STK Steakhouse
|
-10.9% |
| 10 |
T
The Chop House
|
-5.9% |
| 26 | N Nobu | -40.2% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Nobu locations across 7 US states and DC.
Tracked stores by state
- California 5
- New York 2
- District of Columbia 1
- Florida 1
- Georgia 1
- Illinois 1
- Nevada 1
- Texas 1
Customer overlap
Who shops at Nobu
Tracked chains Nobu customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Major Food Group
100
Major Food Group
100
B
Bergdorf Goodman
72
Bergdorf Goodman
72
E
Eden Roc Miami Beach
67
L
Le Bilboquet
67
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