Growth
Naf Naf Grill against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Naf Naf Grill's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Naf Naf Grill locations across 11 US states.
Tracked stores by state
- Illinois 12
- Wisconsin 3
- Indiana 2
- Georgia 1
- Minnesota 1
- North Carolina 1
- New Jersey 1
- Ohio 1
- Pennsylvania 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at Naf Naf Grill
Tracked chains Naf Naf Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Uw Madison Memorial Union
60
A
Abt Electronics
39
Abt Electronics
39
S
Simon Property Group
36
Simon Property Group
36
K
Kowalski's Market
31
Kowalski's Market
31
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