Growth
Mimi's Kitchen against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mimi's Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panera Bread
|
+0.2% |
| 2 |
E
Einstein Bros. Bagels
|
+2.9% |
| 3 |
B
Bruegger's Bagels
|
-18.6% |
| 4 |
K
Kneaders Bakery & Cafe
|
-8.6% |
| 5 |
T
Tatte Bakery & Cafe
|
+4.9% |
| 6 |
C
Café Zupas
|
-9.4% |
| 7 |
L
La Madeleine French Café
|
-13.3% |
| 8 |
C
Corner Bakery
|
-16.8% |
| 9 | V Virgin River Hotel and Casino | +10.8% |
| 10 |
N
Northstar Cafe
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Mimi's Kitchen locations across 7 US states.
Customer overlap
Who shops at Mimi's Kitchen
Tracked chains Mimi's Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sweet Willy's
100
S
Swifty's Restaurant & Pub
78
M
Market Bistro
31
E
Empire Wine
24
Empire Wine
24
A
Albany Memorial Hospital
21
H
Honest Weight Food Co-OP
17
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