Chain · United States · data through September 2026

M MetLife logo MetLife

Iceflower tracks 10 MetLife stores across 7 US states. It ranks #2 of 19 tracked US life insurance & final expense chains by card spend. Its share of tracked category spend moved -64.9% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
10
States
7
Category
Life Insurance & Final Expense
Category rank
#2

Growth

MetLife against its category

The biggest tracked US life insurance & final expense chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks MetLife's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 N New York Life Insurance logo New York Life Insurance -
2 M MetLife logo MetLife -64.9%
3 G Guardian Life logo Guardian Life +1.2%
4 A Austin Hamlett -67.2%
5 H Hobby Pinnacle Solutions -
6 D Deborah Baum -57.8%
7 R Ralph Sklar - Silver Transitions Financial & Insurance Solutions -
8 W Western & Southern Financial Group logo Western & Southern Financial Group -
9 C Christopher Barrett -47.3%
10 N Navy Mutual logo Navy Mutual -81.5%

Share of tracked category spend, indexed

100 15.3 2024 Q4 2026 Q3

Store footprint

Store map

10 tracked MetLife locations across 7 US states.

Customer overlap

Who shops at MetLife

Tracked chains MetLife customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

M MetLife Stadium logo MetLife Stadium 100
S ShopRite logo ShopRite 29
L Livoti's Old World Market 25
Q QuickChek logo QuickChek 22
M Madison Square Garden logo Madison Square Garden 16
M Market 32 logo Market 32 15

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