Growth
Hillstone against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hillstone's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Hillstone locations across 6 US states.
Customer overlap
Who shops at Hillstone
Tracked chains Hillstone customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Saint Bernard
100
T
The Mercury
96
C
Cherry Creek Grill
93
T
The Chapman
82
O
Odelay
72
N
Nicholson-Hardie Nursery
71
M
Milam's Market
67
Milam's Market
67
T
Tootsies
66
H
Hillstone Homes
65
P
Prato
62
More trends