Growth
George's against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks George's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked George's locations across 7 US states.
Tracked stores by state
- New York 3
- Florida 2
- Arkansas 1
- Louisiana 1
- North Carolina 1
- Oregon 1
- Washington 1
Customer overlap
Who shops at George's
Tracked chains George's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cross Roads
100
B
Boulevard Bread Company
74
O
Outer Island
66
T
Thruline Coffee Co.
65
O
Otway Hardware Inc
62
R
Royalty Gas & Smoke
60
M
Moss Bay Hall
55
S
Sauced Bar and Oven
46
T
The Lime
43
M
Metropolitan
43
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