Growth
El Rancho Market against its category
The biggest tracked US Hispanic supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rancho Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Vallarta Supermarkets
|
+9.1% |
| 2 |
N
Northgate Gonzalez Markets
|
+6.8% |
| 3 |
C
Cardenas Markets
|
-4.9% |
| 4 |
R
Rancho Markets
|
-3.5% |
| 5 |
E
El Super
|
-4.3% |
| 6 |
F
Fiesta Mart
|
-2.8% |
| 7 |
B
Bravo Supermarkets
|
+3.2% |
| 8 |
S
Superior Grocers
|
-1.4% |
| 9 |
C
Compare Foods
|
-10.9% |
| 10 |
P
Presidente Supermarket
|
-8.8% |
| 59 | E El Rancho Market | -4.3% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked El Rancho Market locations across 6 US states.
Customer overlap
Who shops at El Rancho Market
Tracked chains El Rancho Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
New Frontiers Natural Marketplace
100
T
Tom's Gas and Market
44
C
Carniceria Ponderosa
41
L
Los Altos Ranch Market
41
Los Altos Ranch Market
41
C
Central Food Mart
33
M
McMinnville Grange
29
V
Valley Fresh Market
27
C
Carniceria Los Reyes
20
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