Growth
El Pollo Dorado against its category
The biggest tracked US Latin American & Caribbean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Pollo Dorado's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
|
+8.7% |
| 2 |
G
|
+3.9% |
| 3 |
S
|
+9.6% |
| 4 |
P
|
+0.3% |
| 5 |
G
|
+7.6% |
| 6 |
L
|
+1.4% |
| 7 |
T
|
+1.3% |
| 8 |
L
|
-2.4% |
| 9 |
C
|
+5.6% |
| 10 | E El Pollo Rico | +3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked El Pollo Dorado locations across 3 US states.
Tracked stores by state
- California 6
- Georgia 3
- Kansas 1
Customer overlap
Who shops at El Pollo Dorado
Tracked chains El Pollo Dorado customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends