Growth
Charlie's against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Charlie's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Charlie's locations across 11 US states.
Customer overlap
Who shops at Charlie's
Tracked chains Charlie's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cedar Hill Inn
100
K
Karamba Nightclub
92
T
Tiger Market
68
S
Sazerac PHX
66
F
Freddies Liquor
55
S
Silver Hill Liquors
54
M
Meyers Liquor
52
2
24/7 Super Market
52
B
Blue Sky Liquors
51
M
Marlboro Pike Liquors
49
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