Growth
1st United Credit Union against its category
The biggest tracked US banks & credit unions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks 1st United Credit Union's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Broadview Federal Credit Union
|
-24.9% |
| 2 |
E
Empower Federal Credit Union
|
- |
| 3 |
D
Desert Financial Credit Union
|
- |
| 4 |
K
Keesler Federal Credit Union
|
-64.3% |
| 5 |
O
ORNL Federal Credit Union
|
- |
| 6 |
P
Patelco Credit Union
|
- |
| 7 |
A
Arkansas Federal Credit Union
|
- |
| 8 |
O
OCCU
|
- |
| 9 |
3
3 Rivers Federal Credit Union
|
- |
| 10 |
E
Elevations Credit Union
|
- |
| 61 | 1 1st United Credit Union | -21.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked 1st United Credit Union locations across 1 US state.
Tracked stores by state
- California 10
Customer overlap
Who shops at 1st United Credit Union
Tracked chains 1st United Credit Union customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bancroft
75
Bancroft
75
B
Berkeley Bowl
70
C
Castro Valley Natural Grocery
63
B
Bayfair Gas & Mart
62
R
Rockridge Market Hall
52
E
Estudillo Produce & Deli
48
S
San Leandro Car Wash
38
E
East Bay Municipal Utility District
37
East Bay Municipal Utility District
37
More trends