Chain · United Kingdom · data through September 2026

R Royal Voluntary Service logo Royal Voluntary Service

Iceflower tracks 34 Royal Voluntary Service stores across 10 of the UK's 12 regions and nations. It ranks #5 of 277 tracked UK charities & nonprofits by card spend.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
34
Regions
10
Category
Charities & Nonprofits
Category rank
#5

Growth

Royal Voluntary Service against its category

The biggest tracked UK charities & nonprofits by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Royal Voluntary Service's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 R Runnymede Trust +4.3%
2 C CNet Bradford -
3 S Swindon Bats +9.1%
4 C Celtic FC Foundation -18.5%
5 R Royal Voluntary Service logo Royal Voluntary Service -
6 Y Your Housing Group -1.3%
7 T The One Twenty -25.1%
8 O Oxfam logo Oxfam -
9 B British ORT -35.0%
10 A Access UK -

Share of tracked category spend, indexed

100 120.0 2024 Q4 2026 Q3

Store footprint

Store map

34 tracked Royal Voluntary Service locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

  • Scotland 10
  • North West 4
  • Wales 4
  • East of England 3
  • North East 3
  • South East 3
  • East Midlands 2
  • West Midlands 2
  • Yorkshire and The Humber 2
  • London 1

Customer overlap

Who shops at Royal Voluntary Service

Tracked chains Royal Voluntary Service customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

A Asda Cafe logo Asda Cafe 100
K KeyStore logo KeyStore 22
D Day-Today 21
S Scotmid logo Scotmid 16
A Asda logo Asda 12
C Co-op Food logo Co-op Food 12
G Greggs logo Greggs 10

More trends

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