Growth
Eurocell against its category
The biggest tracked UK home improvement center chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Eurocell's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
|
-2.0% |
| 2 |
W
|
+4.0% |
| 3 |
S
|
-4.3% |
| 4 |
T
|
+5.5% |
| 5 |
J
|
+3.7% |
| 6 |
B
|
- |
| 7 |
T
|
+3.2% |
| 8 | D Direct Doors | +0.7% |
| 9 |
E
|
+5.3% |
| 10 |
H
|
+5.6% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Eurocell locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- North West 4
- West Midlands 4
- East of England 3
- South East 3
- South West 3
- Yorkshire and The Humber 3
- East Midlands 2
- London 1
Customer overlap
Who shops at Eurocell
Tracked chains Eurocell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends