Growth
Aroma against its category
The biggest tracked UK buffets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Aroma's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
JRC Global Buffet
|
-16.6% |
| 2 |
B
Beijing Banquet
|
- |
| 3 | A Aroma | -7.4% |
| 4 | H Hot World Cuisine | -24.7% |
| 5 |
P
Panda Mami
|
+13.9% |
| 6 | S Spoon World Buffet | -9.5% |
| 7 | J Jimmy's Restaurants | -14.7% |
| 8 | T Tops Buffet Restaurant | -5.0% |
| 9 | B Booffi Glasgow Fort | +0.4% |
| 10 | Z Zauq Buffet | - |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Aroma locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- London 4
- Scotland 4
- East of England 2
- South West 2
- North West 1
- South East 1
- West Midlands 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at Aroma
Tracked chains Aroma customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lothian Buses
100
Lothian Buses
100
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