Trends · data through September 2026

Supermarkets in Northampton

Iceflower tracks 56 stores from 18 supermarkets in Northampton. Morrisons grew fastest over the last year, ahead of Asda and Co-op Food.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
18
Tracked stores
56
Consumer panel
130M+

Growth ranking

Fastest-growing tracked supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and Asda sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons ▲1 +15.2%
2 A Asda logo Asda ▼1 +2.7%
3 C Co-op Food logo Co-op Food - -2.0%
4 T Tesco logo Tesco - -5.5%
  • Tesco
  • Morrisons
  • Sainsbury's
  • Asda
  • Co-op Food
  • Umrah Supermarket Northampton
  • Capital
  • Other tracked chains

Store footprint

Store map

56 tracked store locations in Northampton. The 7 largest tracked chains are highlighted.

  • Tesco (15)
  • Morrisons (4)
  • Sainsbury's (3)
  • Asda (5)
  • Co-op Food (15)
  • Umrah Supermarket Northampton (1)
  • Capital (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Tesco logo Tesco 15
  • 2 C Co-op Food logo Co-op Food 15
  • 3 A Asda logo Asda 5
  • 4 M Morrisons logo Morrisons 4
  • 5 S Sainsbury's logo Sainsbury's 3
  • 6 C Central Co-op Food logo Central Co-op Food 2
  • 7 S Sing Long Oriental Supermarket 1
  • 8 B Brasov Supermarket 1
  • 9 B BestPol Supermarket 1
  • 10 B Bestpol Delicatessen Northampton 1
  • 11 A Afro Caribbean Superstore 1
  • 12 S Salaam Superstore 1
  • 13 P Pay4fresh 1
  • 14 B Baltika Supermarket 1
  • 15 A Al-Hamra Supermarket 1
  • 16 Y Your Coop Food logo Your Coop Food 1
  • 17 C Capital 1
  • 18 U Umrah Supermarket Northampton 1

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